February 14 has become a worldwide event. Few are the companies that do not perform any marketing action linked to Valentine's Day: from cosmetics stores to online retailers, restaurants and, of course, fitness businesses of all kinds.
Valentine's Day is a great day to use in your gym or studio to create an experience your clients will remember. You can also use it to attract new clients if you follow some of the marketing campaigns we propose in this article.
5 marketing campaigns for Valentine's day in fitness businesses
❤️ 1. 2 for 1 offer: the perfect moment to give visibility to your referral campaign. You can perform simple actions, such as having your customers bring a guest for free during Valentine's week. If their guest finally signs up, you can offer them an aggressive discount during the first month, such as a 2-for-1. At the end of the day, you want your clients to train with someone, so this campaign can be very profitable for you.
With Trainingym it's easy to create a referral campaign: your clients have a link in your App that they can share with friends and acquaintances.
❤️ 2. Loyalty discounts: Show some love to your regular clients this month by thanking them. You could send them a Valentine's Day email, offering them a special discount on a service or their membership. It doesn't need to be over the top, even a 10% discount is a great way to show your appreciation. Rewarding your current clients will keep them coming back, generating more revenue for your fitness business in the long run.
❤️ 3. Create heart-focused campaigns: Valentine's Day is all about hearts. It's a good time to remember the importance of taking care of the heart, promote cardiovascular activities and create awareness campaigns. You can launch advertising messages associated with this need and target people between the ages of 50 and 65.
Social media contests
Running a contest for your fitness business on social media is a great way to raise awareness, increase engagement and attract new followers. The weeks leading up to Valentine's Day are a great time to get it going. Here are a couple of ideas:
❤️ 4. Share the Love: For a quick and easy contest, create a post asking your audience what they love about your gym or fitness business. Ask them to comment and share. In return, offer an incentive to the first 10 or 20 people who do, such as a free day pass or a discount. This is a quick way to create interactions.
❤️ 5. Giveaways: Host a Valentine's Day giveaway on Instagram or your Facebook page. Get people to participate by asking them to fill out a form on a landing page or by commenting and tagging their partner/friends. When choosing prizes, make sure they're in line with your brand so you're targeting people who can convert into customers. Gyms and fitness businesses can give away a few months' memberships. Even if there is only one winner, everyone who participates can receive an invitation to try your fitness business for free and who knows how many you can recruit.
With Trainingym you can schedule social media posts easily, so it will be very easy for you to keep track of these campaigns.
And don't forget Valentine's Day haters...
Let's be honest: there are a lot of people who are not Valentine's Day fans. Whether it's because they don't have a couple or because they're overwhelmed by so many romantic messages, you can't forget about these people either.
You can create an alternative campaign for Valentine's Day haters in which you empathize with them and offer them something that really appeals to them:
💔 Create special activities on Valentine's Day (February 13). You can take the opportunity to encourage all your customers to attend and play themed music so they notice something different.
💔 Create a giveaway on Instagram titled "What exercise would you send to your ex" and ask your clients to participate. The most original wins a prize: merchandising, a free nutrition session, a free month.... it's up to you!
Whether you love or hate Valentine's Day, you need to take advantage of it to engage and build customer loyalty! Remember: even if you don't, your competitors will.
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